French heritage fashion brand Lacoste is teaming up with Bruno Mars to launch the singer’s first fashion collaboration launching on March 5.
For the fashion collection, Bruno Mars has created the line with Lacoste using what he calls his designer alter ego, dubbed “Ricky Regal”. The singer explained that when on stage his name is Bruno Mars, “when I’m making lavish luxurious garments, I go by Ricky Regal”.
The collection is inspired by a “lust for life and an entrepreneurial Midas touch,” added Lacoste in the press release, and bridges Mar’s enigmatic personality and distinct style with the French fashion brand’s blend of sport and luxury.
The collaboration began in Los Angeles, following a meeting between Mars and Louise Trotter, Lacoste’s creative director, and the French brand explains that they gave the singer “free rein to his imagination” and in return the American artist “pushed all the limits to give life to Ricky Regal, whose style embodies his passion for flamboyant rhythm and his love for the Crocodile”.
Commenting on the collaboration, Mars said in a statement: “I’ve been very fortunate to have been asked to do collaborations in the past, but it always came with guidelines. Lacoste was the first and only brand that said ‘Bruno you can do whatever you want.’ The respect of such creative freedom coming from a heritage fashion house was an honour.”